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Type | Public |
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Traded as | NASDAQ: FB NASDAQ-100 Component S&P 500 Component |
Founded | February 4, 2004 |
Headquarters | Menlo Park, California, U.S. |
Coordinates | 37.4848°N 122.1484°WCoordinates: 37.4848°N 122.1484°W |
Area served | United States (2004–05) Worldwide, except blocking countries (2005–present) |
Founder(s) | |
Key people | Mark Zuckerberg (Chairman and CEO) Sheryl Sandberg (COO) |
Industry | Internet |
Revenue | US$17.928 billion (2015)[1] |
Operating income | US$6.225 billion (2015)[1] |
Net income | US$3.688 billion (2015)[1] |
Total assets | US$49.407 billion (2015)[1] |
Total equity | US$44.218 billion (2015)[1] |
Employees | 12,691 (2015)[2] |
Subsidiaries | Instagram Oculus VR PrivateCore |
Website | www |
Written in | C++, PHP (as HHVM)[4] and D language[5] |
Alexa rank | 2 (January 2016)[6] |
Type of site | Social networking service |
Registration | Required |
Users | 1.59 billion monthly active users (December 31, 2015)[7] |
Available in | Multilingual (140) |
Current status | Active |
The Apple's Brand Personality
Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Apple brand personality is also about simplicity and the removal of complexity from people's lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers. Apple Brand Equity and Apple's Customer Franchise The Apple brand is not just intimate with its customers, it's loved, and there is a real sense of community among users of its main product lines. The brand equity and customer franchise which Apple embodies is extremely strong. The preference for Apple products amongst the "Mac community ", for instance, not only kept the company alive for much of the 90's (when from a rational economic perspective it looked like a dead duck) bu
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