Market segmentation..brief informationz. Process of dividing a market in to a distinct sub set of consumers with common needs or characteristics and selecting one or more segment to target with a distinct marketing mix.types-1.geographical(region wise,city wise),demographic(age,sex,income),psychological(need-motivation,personality,perception,attitude,learning involvement),psychographic,socio cultural,use related(usage rate,awareness),use situation(time,objective,location)

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